To act in accordance with new EU legislation, websites must gain consent for the use of cookies and processing of personal data.
The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy. The aim of the GDPR is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world that is vastly different from the time in which the 1995 directive was established. It replaces and mirrors the previous requirement to satisfy one of the ‘conditions for processing’ under the Data Protection Act 1998 (the 1998 Act). However, the GDPR places more emphasis on being accountable for and transparent about your lawful basis for processing.
Big providers of web services such as Facebook and Google use cookies to make their services work, track user behaviour and personalise our browsing experience. They are necessary and they are helpful.
To enhance our users’ browsing experience, we like to know how people, like you, use our website. We use Google Analytics, which is estimated to run on 90 percent of websites. As an entirely cookie-based analytics solution it is not compliant with the legislation without the provision of explicit consent by website users. And this is why we ask.
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